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The Knitwear Brand Making Traceability Exciting, One Sheep At A Time

The Forward Lab: Would you look at your favourite jumper in a different light if you knew the exact sheep who provided its wool? Would you care for it differently if you could go online and watch that sheep wandering around a field in New Zealand? This, in a nutshell, is the premise behind Sheep Inc.

Written for the Forward Lab. Read here >

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