GCFA, Italia 2020: Going Virtual, Staying Sustainable – The Technology Transforming The Green Carpet
Eco-Age: The Green Carpet Fashion Awards 2020 will combine cinematic footage with augmented reality, visual FX and hologram technology for the first virtual event of its kind. Ahead of the global premiere on October 10th, sustainable fashion writer Megan Doyle speaks to director Giorgio Testi, NorthHouse Creative’s Tom Bairstow and ARHT Media’s Larry O’Reilly about how the production came together, and why going virtual can help save the planet.
Written for Eco-Age. Read here>